Celtics Unveil New Motto for 2023-24 Season: "Different Here"

A Bold Statement of Identity and Ambition

A new era dawns for the Boston Celtics, one marked by a motto that encapsulates their unwavering spirit and relentless pursuit of excellence: "Different Here."

So when the time came to dream up a new motto for the 2023-24 season, two words felt appropriate: "Different Here." These words perfectly embody the unique culture, unwavering determination, and storied legacy that sets the Celtics apart from all other teams in the NBA.

"Different Here" is more than just a slogan; it's a statement of identity and a declaration of ambition. It's a reminder that the Celtics are not just another basketball team; they are a symbol of excellence, resilience, and unwavering determination. The motto reflects the Celtics' belief that they are not simply playing a game; they are fighting for something greater, for a legacy that will transcend the boundaries of the court.

The Celtics' new motto is not just a marketing ploy; it's a reflection of the team's deep-rooted values and unwavering commitment to winning. It's a reminder that the Celtics are not just a team; they are a family, a brotherhood, and a symbol of the city of Boston. "Different Here" is more than just a motto; it's a way of life.